Chocomira

~ Chocomira’s Branding Journey ~

In the heart of the UAE, Chocomira, a beloved chocolate brand, embarked on a journey of revitalization. For years, expatriates had chosen Chocomira as their go-to souvenir chocolate. Their original tagline, “Makes you mmm,” had left a sweet impression, but it was time for a fresh start.
Before
After

Approach

We recognized the true essence of Chocomira lay in its role as a cherished souvenir. Rather than fixating on the product itself, we set out to capture the untapped potential of Chocomira as the ultimate Souvenir Chocolate. This led me to a simple yet profound message: “Filled with emotions.”

The Strategy

This new tagline spoke directly to the pure joy experienced by expatriates when they selected Chocomira as a gift for their loved ones back home. Our rebranding efforts revolved around this core emotion, positioning Chocomira as the preferred choice for shoppers seeking to share heartfelt moments through a sweet gift.

The Impact

Embracing the power of emotion struck a chord with the partner brands and customers alike. With the new logo and tagline in place, we witnessed a significant boost in their sales volume.