Renault Qatar

~ Renault Qatar ad ~

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Renault Qatar, a global automobile brand, required an Ad during Ramadan. In 2020, the COVID-struck Qatar was regaining their marketing charm. The client wanted a subtle yet engaging caption to run their Ramadan offer.

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Approach

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In the midst of the COVID-19 pandemic’s impact on marketing in 2020, a renowned global automobile brand sought an advertisement during the holy month of Ramadan in Qatar. To strike the right balance, my approach was to craft a message that was both understated and captivating.

The Strategy

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With the ad caption, “Make every mile count in the journey of generosity,” I aimed to infuse the spirit of Ramadan into the world of automobiles. We emphasized the idea of giving and sharing during this particular time while subtly connecting it to the brand’s offerings. It was a simple yet powerful strategy to resonate with the audience.

The Impact

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This thoughtful approach resonated with the audience, and the ad made a significant impact during Ramadan. It seamlessly blended the brand’s message with the essence of generosity, creating a memorable connection with the audience in the context of the holy month.